Sales Dashboard Examples and Best Practices

Move beyond simple visualization. Dig into your dashboards to get insights that drive revenue growth with these best practice examples.

Modern sales dashboards have interactive charts and AI-powered insights suggestions. Modern sales dashboards have interactive charts and AI-powered insights suggestions.

Learn how to design world-class dashboards.

12 Sales Dashboards To Crush Revenue Goals

Today’s data-driven sales teams need interactive dashboards in a sales analytics platform that integrates with their CRM system and allows them to easily drill into the data and get real insights - insights that help them forecast more accurately, drive more orders, and close bigger deals. Below are 12 examples that demonstrate key capabilities of a modern sales dashboard:

Executive Sales Dashboard Examples

Effective sales dashboards allow sales executives to easily track their team’s progress toward goals, manage pipeline and identify issues, and set forecasts based on data they trust. Sales leaders are highly visible in their organizations and dashboards help them quickly communicate performance to all stakeholders.

Executive Sales Dashboard

Executives need to quickly assess and share core sales KPIs such as closed revenue, opportunity status, performance vs quota trends and top closed and open opportunities in the current quarter.

Sales Budget KPIs Dashboard

Naturally, sales leaders track revenue. But they also have to track management metrics like expenses vs target and account receivable percentage. And they need to be able to explore the data by year, segment, region, sales rep and product group. Modern dashboards integrate data from multiple sources to present these KPIs in one place.

Sales vs Margin Dashboard

Sales executives are accountable to profitability, not just top-line revenue. This sales analysis dashboard provides the sales vs margin by salesperson as a holistic visualization and allows the executive to drill into each reps performance.

Sales Performance and Productivity Dashboard

Sales execs need a dashboard that gives a complete picture, from macro-level down to individual-level performance, all on one screen. This sales dashboard example allows them to easily drill into data to analyze the health of their pipeline by region, industry, job function or sales representative.

Build and share your own custom dashboard.

Salesforce Dashboard Examples

A modern sales dashboard goes far beyond the limited capabilities of CRM systems. Depending solely on the simple reports and often limited historical data in a CRM system can mean missing the bigger picture and missing opportunities. It can also mean that salespeople are spending time looking for data rather than selling. In today’s competitive, data-driven world, sales teams need instant insights. They need to easily explore CRM data and combine it with other sales, marketing, and finance data to quickly analyze performance by market, channel, rep, customer and product over any time period.

Salesforce Pipeline Dashboard

This interactive dashboard helps sales executives quickly compare pipeline performance for previous, current and future quarters. Top pending deals are highlighted and execs can easily drill into the details to understand and strategize how to increase close rate.

Salesforce Opportunities Dashboard

Modern sales dashboards present near real-time data from your CRM in formats and visualizations that are easier for teams to review and act upon. For example, this dashboard allows salespeople to instantly analyze opportunities over time, the opportunity pipeline and opportunities by probability by any time period.
Qlik Salesforce dashboard allows salespeople to analyze pipeline and opportunities by probability by any time period.

Salesforce Accounts Dashboard

This sales dashboard example allows salespeople to easily view and drill into account data pre-sorted by industry or by region for any time period they choose. This provides both a high-level picture and the ability to get a detailed, account level analysis on the health of their accounts.
The Qlik Salesforce accounts dashboard provides detailed, account level analysis on the health of their accounts.

Salesforce Team Performance Dashboard

Sales leaders need to be able to get a quick, up-to-date sense of their team’s performance based on KPIs such as average closed value per opportunity and average days in pipeline. A visualization of the entire team based on parameters such as won opportunity amount and number of customers helps managers spot outlying performers on their team.
The Qlik Salesforce salesperson dashboard gives a real-time picture of the team’s performance based on KPIs.

Consumer Products & Retail Sales Dashboards

Consumer Products & Retail sales professionals need to analyze and manage numerous product lines, territories and sales reps. They need dashboards that pull together data from numerous systems to give them a complete and actionable picture.

Consumer Sales KPI Dashboard

Consumer sales executives use this dashboard to analyze margin, sales, and budget data on many different dimensions, including: sales rep, product, city, state, region. This allows them to quickly spot trends and act upon issues before they become major problems.

Sales by Region Dashboard

This interactive dashboard allows sales managers to understand revenue by city and by product. They can click on any city to see a complete picture and they can parse the data by sales rep or by customer for any time period. This give them a full picture of how the top and bottom sales reps are performing

Consumer Sales Rep Performance Dashboard

Given the large product portfolio of consumer products and retail companies, sales leaders need help understanding how each of their reps are performing across all products. This dashboard design shows at a glance the sales quantity by product for each rep while also allowing the sales leader to factor in important KPIs such as margin and lead time vs inventory.

CPG Sales Variance Dashboard

Sales leaders in consumer packaged goods companies also need to quickly assess how all products are performing against goals or previous time periods. This sales/variance visualization presents a clear picture of the full product portfolio and allows for deeper analysis of any data point.
Take data visualization to a whole new level with Qlik Sense.

Take your dashboards to a whole new level with Qlik

The ability to deliver flexible, best-in-class dashboards is just one way Qlik Sense® sets the benchmark for a new generation of cloud data analytics technology. Our one-of-a-kind associative analytics engine and sophisticated AI empowers people at all skill levels to freely explore data, make bigger discoveries and uncover bolder insights they can’t find using other analytics tools. With Qlik, you can support nearly any use case and massively scale users and data, empowering everyone in your organization to make better decisions every day.

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